since 2012 velvetLAB was born in 2012, founded by Gianluca Bocchetta, after years of experience in the communication and architecture field. creative workshop velvet LAb is a multidisciplinary creative lab. For us, Interior Design is designing the container, the contents and the services to be able to sell them or live them better. container velvetLAB designs spaces. Commercial and residential, physical or abstract, where to place a talent, where to sell a product, where to offer a service, where to implement a strategy, where to live moments and where to arouse emotions. talents enhance talent, extrapolate the most appropriate concept and build the right strategy to promote an activity. velvetLAB designs the communication strategy of a brand, and transforms a talent into a business idea. shape design the shape, the contents. velvetLAB is specialized in design of shapes, layout of spaces, in the realization of contents. Creativity and the ability to transform an imaginary idea into a real object, a complement, a piece of furniture. To make a table it takes wood, to make wood it takes the tree velvetLAB has developed a network of collaborators able to interacting with companies, compensating production capacities and transforming a group into a team. VelvetLINK creates links between companies specializing in different sectors, and manages the production and logistics as a group leader up to the turnkey supply of complex projects. From a simple intertwining of lines and innovative ideas to an industrial product. VelvetDECOR designs new shapes, starting from the research of innovative materials and concepts, complex or ephemeral ergonomics, creates iconic or perfectly functional objects from prototype to industrialization.
FOUNDER / general manager / art-director
Born in Turin in 1983. Eclectic designer with strong experience in retail and industrial design. Turin man, traveler, passionate about POP design, dreamed of having his own design studio, to be able to discover the metropolitan cultures of the world and bring a little 'of each in his beloved Turin. After 10 years of experience in various design studios and companies, at the age of 27, he founded VelvetLAB in 2012, and in the same year, together with the partners, RUGINE srl. He has signed several works, the collection13 of RUGINE, THE FAMILY of velvet DECOR, and the interior projects that he loves to call masterpieces. His philosophy is based on the constant search for beauty, on the way in which arouse an emotion, a reaction given by the atmosphere, the form, the ergonomics.
TEAM velvetLAB TEAM velvetLAB Velvet is a creative workshop. The team is built specifically to invent, create and perform a 360-degree project. From the conception, to the design, up to the realization. VelvetLAB is based on human relationships, collaborations and interdisciplinary exchange. The team consists of designers, professionals, artisans ... people Today they are part of the VelvetLAB team: general manager / art director: Gianluca Bocchetta (founder), designer and project manager and professional technicians: Giulia Alice Farinotti, Fiorenza Margiotta Casaluci, Ermanno Annese, Arch. Daniela Campisi, Greta Stella, Daniela Torre , Geom. Enrico Trinchero, Eng. Vittorio Schettini. professionals specialized in the sector: Giacomo Oddenino, Nicola Tardio, Mauro Pasqualini, Luan Ndreu. Turin VelvetLAB is based in Turin, in Piazza Carlo Emanuele II, also known as Piazza Carlina. Core of the activity where design and creativity activities take place. An informal, cheerful space in the heart of Turin, the cultural heart of the capital of Savoy. Piazza Carlo Emanuele II, 19 - 10124 Torino USA USA from 2018 VelvetLAB will have an operating office in the United States, in New Jersey, to better follow American projects and to export its philosophy overseas. The first big step towards internationalization and enlargement.